Greenbelt Living: Moving Through the Standstill
Greenbelt welcomes Filipino families to bond in a world-class shopping and dining eutopia that showcases local and international culture.
Unfortunately, the COVID-19 pandemic brought the world to a complete standstill.
There was a drastic reduction in foot traffic, interactions, and overall mall activities.
It affected everyone, even established businesses like Greenbelt.
There was a drastic reduction in foot traffic, interactions, and overall mall activities.
It affected everyone, even established businesses like Greenbelt.
Their concern for the well-being of their merchants drove them to create a widely distributed digital magazine. Greenbelt hoped that by enticing consumers with the latest deals, the digital magazine would encourage them to visit the mall.
WHAT WE DID
Digital Magazine
Social Media Posters
Magazine Graphics
Social Media Posters
Magazine Graphics
INDUSTRY
Corporate
Envisioning a Better World
Greenbelt approached us with a clear vision of how their collateral should be.
They wanted the magazine to have a youthful and fresh look to appeal to a broader generation while taking the COVID-19 pandemic into account.
They wanted the magazine to have a youthful and fresh look to appeal to a broader generation while taking the COVID-19 pandemic into account.
The collaboration of ideas from the client and our studio produced a successful social media campaign that featured products for self-care, indulgence, and energy; we think these are important things to do when the world seems hopeless.
The Power of Design
The digital magazine's cover page depicted how serious the pandemic was,
but the layout inside only used light pastel colors and dainty shapes, as well as
brief descriptions to make the products stand out. We intentionally created a design
that was easy on the eyes and would uplift their mood. Different layouts were used
on each page for a refreshed look.
but the layout inside only used light pastel colors and dainty shapes, as well as
brief descriptions to make the products stand out. We intentionally created a design
that was easy on the eyes and would uplift their mood. Different layouts were used
on each page for a refreshed look.
#LifeWithGreenbelt
We applied the same modern aesthetic in Greenbelt’s social media posts.
Uniformity in their social media and digital magazine would make the campaign distinguishable amongst others.
Uniformity in their social media and digital magazine would make the campaign distinguishable amongst others.
Many people use social media to find places to go or products to buy, so the special discounts and rewards offered by the mall's stores were highlighted.
We revitalized Greenbelt's market by establishing a digital connection that
enabled them to meet the needs and desires of consumers.
enabled them to meet the needs and desires of consumers.
